Eat to Blog
  • Food
    • Vegetarian
    • Dinner
  • Restaurant
    • Brooklyn
    • Manhattan
  • Health
  • Weight Loss
  • Nutrition
Trending News
Lose Weight by Increasing Intake of Complete Proteins
Male Loses 13kg (29lb) in Period of Nine...
Phytochemicals In Plant-based Foods Help Battle Obesity and...
Vegetable Juice Promotes Weight Loss
Aim For Quality Not Quantity of Food To...
Mediterranean-style eating pattern with lean unprocessed red meat...
Cleveland Clinic receives $3.7 million grant from AHA...
Omega-3 supplements for kids may reduce aggressive behavior
Multi-strain probiotic shows potential to help manage IBS:...
LNC to shift away from nutrition as it...

Eat to Blog

  • Food
    • Vegetarian
    • Dinner
  • Restaurant
    • Brooklyn
    • Manhattan
  • Health
  • Weight Loss
  • Nutrition
Nutrition

ASA rule iron supplement claims are “unverifiable” and “misleading”

written by Shane Brian June 13, 2018
ASA rule iron supplement claims are “unverifiable” and “misleading”

Two issues​​, upheld by the Advertising Standards Authority (ASA), questioned whether the claim “9/10 find Active Iron better tolerated​” was misleading and could be substantiated.

In addition the ASA sought reassurances the same claim was provable commenting that current rules require comparisons with identifiable competitors to be verifiable.

Public access issues​

“The ad referred generally to “other iron products”, and that information was not provided or signposted,”​ the ASA said.

The small print did not make clear that the claim was based on the results of a consumer survey, as opposed to a clinical trial.​

Furthermore, we noted that the survey results themselves were not in the public domain and therefore could not be accessed by consumers to allow them to obtain that information themselves.”​

In response, Solvotrin Therapeutics, an Irish owned privately held pharmaceutical company, said that the claim did not specifically compare Active Iron with ferrous sulphate 200 milligrams (mg) (65 mg elemental iron), as understood by the complainant.

They added that nothing in the ad suggested that the product was being compared with high-dose formulas.

Solvotrin believed the comparison was verifiable owing to well-documented evidence of the side effects of oral iron supplementation generally, and those were widely known.

The firm also provided a published clinical report on Active Iron, which they said potentially, demonstrated a better explanation for the tolerability of the product, due to reduced toxicity and reactive oxygen species (ROS) in gut cells.

Based on that evidence, they believed that the claim had been substantiated and was not misleading.

Iron supplement tolerability​

The ASA’s decision is unwelcome news for the Cork-based firm, who say the supplements successfully overcome the constipation, vomiting and nausea associated with iron supplements.

Based on a patented formula containing denatured protein, the supplement is said to be well-tolerated by the gastrointestinal tract as well as demonstrating an improved taste profile.

0 comment
0
Facebook Twitter Google + Pinterest
Shane Brian

previous post
Brussels event shines a light on sports and active nutrition
next post
Could an algorithm personalise caffeine intake and optimise alertness?

You may also like

LNC to shift away from nutrition as it...

June 13, 2018

Fish the primary source of nutrition in medieval...

March 11, 2018

Could an algorithm personalise caffeine intake and optimise...

June 13, 2018

Ageing population presents opportunities for innovative food firms

June 13, 2018

Brussels event shines a light on sports and...

June 13, 2018

Multi-strain probiotic shows potential to help manage IBS:...

June 13, 2018

Boost Your Brain Power with These 10 Superfoods

March 31, 2018

Omega-3 supplements for kids may reduce aggressive behavior

June 13, 2018

Nutrition Facts For A Healthy Life

March 12, 2018

There’s building evidence on nutrition’s role in reducing...

June 13, 2018

Leave a Comment Cancel Reply

Find Here

Recent Comments

  • Shane Brian on Brooklyn Ice House
  • Shane Brian on The Detox Teas for Dieting Trends
  • Shane Brian on The Detox Teas for Dieting Trends
  • Proteinpulver Tipps on Top 20 High-Protein (Low-Carb) Food Your Diet Should Incorporate
  • – Filipino Cuisine Gains Fans in NYC Restaurant Scene on Philly Pinoy Is A Cure For The Homesick

Recent Posts

  • Lose Weight by Increasing Intake of Complete Proteins June 14, 2018
  • Male Loses 13kg (29lb) in Period of Nine (9) Weeks. June 14, 2018
  • Phytochemicals In Plant-based Foods Help Battle Obesity and Disease June 14, 2018
  • Vegetable Juice Promotes Weight Loss June 14, 2018
  • Aim For Quality Not Quantity of Food To Lose Weight June 14, 2018

Topics Are

  • Brooklyn (10)
  • Dinner (10)
  • Food (757)
  • Health (12)
  • Manhattan (10)
  • Nutrition (12)
  • Recipe (10)
  • Restaurant (31)
  • Vegetarian (10)
  • Weight Loss (24)

Popular Posts

  • Dining Aboard the “Norwegian Jewel”

    July 20, 2010
  • The Best Way To Cook Mushrooms

    August 7, 2012
  • 3

    LA Taco Crawl 2015

    June 3, 2015
  • Cranberry Surprise Pie

    December 16, 2010
  • Ice Cream From Alchemy Creamery

    January 29, 2013
  • 6

    Market Watch: Chili Peppers

    August 17, 2013
  • 7

    Jacques Pepin’s Mini Savory Cheesecakes

    August 25, 2009
  • Great PBS Cooking Shows From My Youth

    February 26, 2008

From Volt

Recent Comments

  • Shane Brian on Brooklyn Ice House
  • Shane Brian on The Detox Teas for Dieting Trends
  • Shane Brian on The Detox Teas for Dieting Trends
  • Proteinpulver Tipps on Top 20 High-Protein (Low-Carb) Food Your Diet Should Incorporate

Recent Posts

  • What Women Who Have Experienced Loss Want to Hear on Mother’s Day

    June 13, 2018
  • My Pregnancy Bed Rest Almost Bankrupted Me

    June 13, 2018

Hot Topic

  • Brooklyn
  • Dinner
  • Food
  • Health
  • Manhattan
  • Nutrition
  • Recipe
  • Restaurant
  • Vegetarian
  • Weight Loss

Become A Contributor

Write For Us

Footer Logo
  • About Us
  • Privacy
  • Contact Us

© 2018 Eat To Blog All Rights Reserved.


Back To Top